About S1

Serve 1st Sports was born out of a shared vision between Terrance Tucker, a 6-time Clubhouse Manager of the Year, and Nolan Meadnis, a seasoned sports marketing agent. Together, they saw a gap in the way the sports world recognized athletes—especially those grinding in the minor leagues or competing in overlooked arenas. While the spotlight often shines brightest on superstars, Terrance and Nolan knew that countless players were not only chasing their dreams on the field, but also quietly serving their communities off it.

That’s where Serve 1st Sports began: with a mission to champion the overlooked, uplift the underdog, and honor athletes for more than just their stats.

Unlike traditional sports marketing agencies, Serve 1st focuses on the whole athlete—as professionals, as mentors, and as leaders. We spotlight professional and amateur players not just when they “make it big,” but throughout their journey, ensuring their voices, stories, and community impact are heard.

Through the Serve 1st Sports Store, every purchase fuels something bigger. Proceeds go directly toward free youth clinics, game-day experiences for military veterans and their families, and philanthropic programs that give back to the very communities our athletes call home.

At Serve 1st Sports, the name says it all: we put service before everything else. Because the true measure of greatness isn’t just what happens between the lines—it’s how you use your platform to serve others first.

We support athletes from:

• MiLB
• MLB
• NCAA
• Pro Boxing